About me

James Scutt

Welcome to my blog. 

I am a Customer Experience expert and business transformation leader with experience in Retail, Sales & Business Development, Operations, Innovation, Digital Introduction & Adoption, Culture Transformation and Programme Management.  To find out more please visit JamesScutt.com

Define your product to excel

If you treat colleagues with the same consideration as customers, you have to cater to their needs. It’s important to define what your colleagues, your internal customers, need and want, and then to base your offering on that; it’s the same approach as when designing a product or service for market.

For example, within my team, we have a function that builds bespoke reports for our business.
Outside of the usual reporting of sales, we combine lots of streams of data and publish them as one to give our internal customers informed positions upon which to base their decisions.