A collection of infographics


About me

James Scutt is a Customer Experience expert and business transformation leader with experience in Retail, Sales & Business Development, Operations, Innovation, Digital Introduction & Adoption, Culture Transformation and Programme Management.  

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4 Simple things sometimes missed in modern Customer Experience

The Customer Experience industry is gaining it's maturity. As it does, complexity creaps in and we can lose the simplicity of the things that matter in CX.

Basic human personality traits are key across all media types

It always has, and it always will, be about basic person to person behavioural traits, even if the traits are displayed through digital media.

Being friendly, having the right knowledge, acting professionally and working efficiently will see you will being well on your way to having your customers enjoy doing business with you.